five-part email campaign 📩
🧑🦱CURLZ 👩🦱
We partnered with a brand committed to celebrating and enhancing natural curls with science-backed, high-performance hair care.
We developed a five-part email campaign to introduce the Hydrating Butter, engaging the audience with compelling storytelling, product benefits, and strategic calls to action.
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research & idea generation 💡
We've brainstormed and proposed five ideas for our customer to choose from.
Idea 1
Idea 2
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Idea 3
Idea 4
Idea 5
Idea 1
Hydration journey: from thirsty to thriving
Approach: Frame the email series as a transformation journey, showing how the Hydrating Butter takes dry, frizzy curls from parched to perfectly defined. Each email could focus on a stage of hydration, from first application to long-term curl health.
Email Flow:
1. Introduction – Meet the ultimate curl butter
2. The Science – How hydration works for curls
3. The Results – Real customer/testimonial focus
4. Styling Tips – Maximize hydration and definition
5. Final Call – Limited-time offer to encourage conversions
Why it works: This theme speaks directly to the key pain points (dryness, frizz) and shows a clear before-and-after transformation, making it engaging and persuasive.
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Idea 2
✔
The ultimate hydration hack for curls ✔
Approach: Position the Hydrating Butter as the #1 must-have for effortless, deeply hydrated curls. The messaging would emphasise convenience, ease of use, and effectiveness in replacing multiple products.
Email Flow:
1. Problem/Solution Hook – The hydration struggle is over!
2. Ingredient Deep Dive – Why shea butter, coconut oil, and aloe vera work
3. Real Results – Showcasing testimonials and UGC (user-generated content)
4. Pro Tips – How to use for best results
5. Limited-Time Offer – Encouraging urgency and action
Why it works: It taps into the audience’s desire for simplified routines while making the product sound like an essential, game-changing solution.
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Idea 3
Curly hair myth busters
Approach: Playfully challenge common misconceptions about curly hair care while positioning the Hydrating Butter as the solution to outdated curl struggles.
Email Flow:
1. Myth #1: Curls Can’t Stay Hydrated – Introducing the ultimate solution
2. Myth #2: Heavy Products Weigh Down Curls – Why CurlQuench is lightweight but effective
3. Myth #3: You Need a Ton of Product – The power of a little goes a long way
4. Myth #4: Frizz Means Your Hair is Unhealthy – The truth about frizz control
5. Myth #5: Hydration Takes Too Much Effort – How CurlQuench makes it easy
Why it works: This theme is engaging, interactive, and educational, breaking through scepticism while highlighting key product benefits in a fresh way.
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Idea 4
Your curls’ new best friend
Approach: Make the product feel personal by treating it as a must-have companion for every curl type. The tone is friendly, playful, and conversational, like introducing a friend to their new favourite hair product.
Email Flow:
1. Meet CurlQuench! – A warm introduction
2. What Makes It Special? – Ingredients and benefits breakdown
3. How It Loves Your Curls Back – Styling results & real customer love
4. How to Get the Most Out of It – Pro tips and styling hacks
5. Don’t Miss Out! – Exclusive discount or limited-time deal
Why it works: Personifying the product makes it feel relatable and fun while strengthening an emotional connection between customers and the brand.
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Idea 5
Curl Love Letters – A Self-Care Approach
Approach: Position hydration and curl care as an act of self-love and self-care, encouraging customers to treat their curls with the love they deserve. The emails would take on a warm, empowering, and beauty-positive tone.
Email Flow:
1. Love Your Curls More Than Ever – Self-care starts with hydration
2. A Love Letter to Your Hair – How CurlQuench nourishes & protects
3. The Ritual of Hydration – Turn haircare into a luxurious routine
4. Celebrating Your Unique Curls – Testimonials and curly community stories
5. Give Your Curls the Care They Deserve – Limited-time offer
Why it works: This theme connects emotionally with the audience, reinforcing curl confidence, self-love, and empowerment, which aligns with Curlz's brand mission.
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Review & Approve ✅
CURLZ chose Idea #2: The Ultimate Hydration Hack for Curls.
Writing Begins ✍️
We always provide different subject line options ⤵
- Regular price
- £87.50
- Sale price
- £87.50
- Regular price
-
£175.00